by roman » Wed Jul 20, 2011 5:22 am
Following SEO best practices should provide you with a secure strategy for building organic traffic to your site for the long term. They can be broken into 4 major categories of activity:
Subject-Matter Expertise: If you are not an expert on the topic of your Web site, then invest the time to become one, (or employ one).
Information Architecture: Design a site that enables users to find the great content you have in a fast and effective manner.
Technical Implementation: Learn how to deal with the idiosyncrasies of search engines to get the best results.
Marketing: Formerly known as "link building," in 2007 we will begin to think of this as marketing and promotion